Investing in WOMEN’S SPORT
as a CATALYST FOR CHANGE
Sport is a game-changer for women and girls, offering lifelong benefits to physical and mental well-being and confidence. Yet, by age 14, girls drop out at twice the rate of boys.
Professional women’s sport needs more attention and funding too. Inadequate facilities, low visibility and years of being in the shadow of men’s sport has prevented millions of girls from achieving their potential.
What we are doing
Firebird is investing in women’s sport to create an industry that serves all of society. Through a diverse portfolio in the UK and USA, we are supporting partners who are reshaping the future of sports for women and girls.
We are focusing on creating an ecosystem of people, players and organisations that support and grow each other's impact both within sports, as well as across our wider Firebird family.
OUR APPROACH
Patient capital
MorePatient capital
Providing grants, loans & equity that are tailored to meet the needs of each investment.
Backing innovators
MoreBacking innovators
Sharing our experience to scale businesses that serve sports women & offer innovative products & services.
Breaking barriers
MoreBreaking barriers
Empowering girls to stay active for life through inclusivity & participation – creating positive narrative around women in sports.
Expert Led
MoreExpert Led
Partnering alongside lived experience, from grassroots to elite, to better understand shortfalls & opportunities across sporting systems.
Building ecosystems
MoreBuilding ecosystems
Creating connections within sport as well as to Firebird’s wider work, driving greater societal impact for everyone.
An astonishing 94% of women in C-suite executive roles were once athletes.
If we want more women leaders in the world, we must create greater opportunities for girls & women to engage in sports.
