Investing for gender equity
across asset classes
The global financial system has been designed and is governed to the exclusion and disadvantage of women, leaving them underrepresented, underfunded and with products and services that do not serve them. This structural and power imbalance not only limits economic opportunities for women but also reinforces systemic inequalities, slowing progress towards gender equity. Private and public market investment strategies typically focus solely on financial return, missing the opportunity to be more intentional about deploying capital for change.
What we are doing
Firebird thinks deeply about how we invest, catalysing positive outcomes for women alongside financial returns. By investing all our capital reserves in assets that support gender equity, we are working to close gender gaps, rather than perpetuate them. The opportunities to invest with impact are expanding, making it more possible than ever to turn our financial resources into something more meaningful.
Our Priorities
Committing capital
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Uplifting female fund managers who are pioneers in investing for impact, in areas including women’s sport & women’s health.
Investing in women
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Supporting products, services, solutions & entrepreneurs that specifically address the needs of women.
Seeking social return
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Selecting public markets & fund managers with a commitment to greater workplace equity.
Inspiring others
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Sharing & refining our mission-aligned approach with wealth managers & holders.